Photo: Bagni Fiore via Google
The Best Beach Clubs
in Liguria
Riviera bagni, a Portofino bay and a long Italian lunch.
The verdict
- Best forThe Italian bagno at its loveliest, rows of cabins, loungers and a long lunch along the Riviera, with one glamorous Portofino bay for the see and be seen day
- Single best spotBagni Fiore at Paraggi near Portofino for glamour, or the classic bagni of Alassio and Varigotti for a calmer, better value Riviera day
- One thing to knowThis is a bagno culture of sunbed sets rather than a party scene, and the day rate swings hugely by place, so prices here are to be confirmed
Published 29 March 2026. Last reviewed 15 April 2026
Read Liguria honestly and its beach club is the bagno, the Italian institution of tidy cabins, ordered loungers and an unhurried lunch that lines the Riviera from the French border to Tuscany. This is not a coast of velvet rope clubs and bottle service. It is a coast of family run stabilimenti where the pleasure is a parasol, a swim and an aperitivo, with one glamorous exception in the bay of Paraggi near Portofino, where the bagno turns into a celebrity stage. Choose the Riviera mood you want, calm classic or chic bay, and Liguria delivers it with style.
Every spot below is a real, established place described by the day it offers. Because the Ligurian bagno charges for a sunbed and umbrella set that swings hugely from a famous bay to a friendly family beach, and the figures move with the season, we keep prices as to be confirmed. Send a date and a party size and we will help you line up the right stretch of coast and confirm the day rate and what a set includes.
Every bagno, by the day it offers
Real, established bagni and beach clubs along the Riviera, read for the mood they deliver. Day rates swing by place and season, so we mark them to be confirmed.
| Spot | Area | Vibe | Day rate | Booking note |
|---|---|---|---|---|
| Bagni Fiore | Paraggi, near Portofino | Glamorous, sandy bay, Langosteria dining | To be confirmed | The most glamorous beach club on the Riviera, in the protected bay of Paraggi a step from Portofino, a rare sandy beach with vintage cabins, aperitivo on a teak terrace at Bar Fiore and the Langosteria kitchen on the water. The see and be seen day, lovely and very exclusive. |
| Nik Beach Club | Varigotti | Relaxed, scenic cove, easygoing | To be confirmed | A relaxed beach club on the cliff framed sand of Varigotti, one of the prettiest coves on the western Riviera, set up for a comfortable, unhurried day by clear water. The calm, scenic choice when you want beauty and ease over a famous name. |
| Bagni La Giara | Varigotti | Comfortable, idyllic views, classic bagno | To be confirmed | A classic Varigotti bagno that pairs comfort with idyllic views over the bay, with cabins, loungers and the easy rhythm of an Italian beach day. A reliable, well run base for a slow swim and a long lunch on the Riviera di Ponente. |
| Bagni Lido | Alassio | Popular family bagno, golden sand, friendly | To be confirmed | One of the most popular private beaches in Alassio, known for golden sand and a friendly, welcoming atmosphere along the town's long sweep of shore. An easy, good value family pick on one of Liguria's best stretches of beach. |
| Bagni Londra | Alassio | Chic, attentive service, polished | To be confirmed | A more chic Alassio bagno known for a polished atmosphere and attentive service, a notch dressier than its neighbours while keeping the calm of a Riviera beach day. The smart choice in Alassio when you want a little extra polish with your parasol. |
When the beach clubs are best in Liguria
The bagni open across the warm half of the year, roughly May to September, and they peak in July and August when all of Italy heads to the coast and the famous bays are at their busiest and priciest. Those weeks bring the full Riviera buzz but also the heaviest crowds and the steepest day rates, especially around Portofino. For the same warm sea with far more room and gentler prices, June and early September are the sweet windows, with long light, calm water and an easier seat at even the loveliest bagno.
Getting a sunbed set, the honest way
Booking pays off most at the exclusive addresses and on any summer weekend. Bagni Fiore in Paraggi is limited and sought after, so reserve well ahead if a celebrity bay is the plan, while the family bagni of Alassio and Varigotti are easier midweek, even if peak August still fills them. Always ask whether the day rate is for a full or half day and what the set includes, as the Ligurian bagno prices its sunbeds and umbrellas in several ways.
Match the coast to the mood you want. For glamour and a Portofino bay, Paraggi. For a calm, scenic cove, Varigotti. For a sandy family town with a long beach, Alassio. Send your date and party size through the form below and we will help you plan the right stretch of Riviera and confirm the day rate and what a set includes, at no cost to you.
Book a beach club in Liguria
Before you go
Which is the best beach club in Liguria?
For glamour, Bagni Fiore in the bay of Paraggi near Portofino is the benchmark, a rare sandy beach with vintage cabins, aperitivo on a teak terrace and the Langosteria kitchen on the water. For a quieter, scenic day the bagni of Varigotti and Alassio are lovelier and far better value. The best pick depends on whether you want a celebrity bay or a calm Riviera classic.
How much does a Liguria beach club cost?
Ligurian bagni charge for a sunbed and umbrella set by the day, half day or season, and the prices swing hugely from a famous bay like Paraggi to a friendly family bagno in Alassio. Because they move with the place and the season, we mark them as to be confirmed and suggest you ask the bagno for your date, especially at the exclusive addresses.
Where are the Liguria beach clubs?
They run the length of the Italian Riviera. The most glamorous sit in the bay of Paraggi between Santa Margherita and Portofino on the eastern Riviera di Levante, while the long sandy stretches of Alassio and the cliff framed cove of Varigotti on the western Riviera di Ponente hold rows of classic bagni. Each is a short drive or train from the coastal towns.
Do you need to book a Liguria beach club in advance?
For the exclusive addresses like Bagni Fiore, and for any weekend in July and August, yes, as the sought after spots are limited and go early. The family bagni of Alassio and Varigotti are easier midweek, though peak summer still fills them. Booking ahead secures a set in the right spot and confirms the day rate before you arrive.
Are Liguria beach clubs good for families or for a scene?
Mostly families, which is the charm. The Ligurian bagno is a calm, well run institution of cabins, loungers and an easy lunch rather than a party, so Alassio and Varigotti suit families and couples beautifully. Paraggi is the exception with its glamorous, see and be seen bay, but even there the pleasure is a long lunch and an aperitivo more than a dancefloor.