Augustus Beach Club

Augustus Beach Club occupies the seafront at Viale della Repubblica 3, the beach wing of the Augustus hotel estate whose villas sit among the pines a few streets inland. Where much of Versilia now competes on noise, this operation competes on order: 74 gazebos in measured ranks down to the water, each one furnished like a small room, with staff moving between them from nine in the morning until the gates shut at seven. An independent luxury directory that profiled the club in August 2025 called its crowd families, fashion insiders and guests in search of quiet indulgence, which matches what the layout is engineered to deliver.

Our Tuscany Coast club directory places Augustus among the Versilia establishments worth a considered booking rather than an impulse one. This page collects what the club itself publishes, what independent coverage adds, and where you will have to extract a number by asking.

Most beach clubs sell you a lounger and hope you buy the atmosphere. Augustus inverts that: the gazebo itself is the purchase, a canopied private quarter with five berths of furniture and a lockable chest, and everything else radiates from it. Breakfast can arrive at the tent, the daily menu can be served there at lunch, and the bar runs a dedicated tent service through the day. The two restaurants give the day its structure: Bambaissa for the a la carte occasion, Bambachill for a broad register of Tuscan cooking, both a short barefoot walk from your canopy.

The pool deserves its own sentence. It is filled with seawater, heated so the season stretches from spring into the cooler ends of summer, and carries an indoor Jacuzzi alongside, all included for gazebo guests with swimming caps recommended. Add sailing, canoe, surf and windsurf tuition on request, the traditional Versilian pattino rowboats, and a supervised children’s hour six days a week from June into September, and the club functions closer to a small resort than a bathing concession.

Where it tests you is transparency and evenings. No tariff is published anywhere, so comparing Augustus against its neighbours means writing emails, and the quoted figure will move with the row you want and the week you want it. The 5 euro cover on every tent order is honest disclosure but adds up across a long day of rounds. And the whole machine powers down at 7pm, sometimes 6.30pm when a private event books the sand, so anyone chasing an aperitivo hour on the water should look elsewhere on this shore.

Forte dei Marmi’s beach is a plain of fine pale sand so gently graded that the sea stays waist deep for a remarkable distance, which is why generations of Italian families treat it as a nursery shore. Behind the umbrella lines the Apuan Alps rise abruptly, their marble scars visible on clear days, and the town moves at bicycle pace along the flat avenues. Read our full Forte dei Marmi beach guide for the free stretches, the seasonal calendar and how the bagno system actually works here.

The club fronts Viale della Repubblica at number 3, on the seafront boulevard. Parking is along the avenue itself and the club notes it is free through the summer between 8am and 8pm, though spaces thin out fast on August mornings; the reliably elegant arrival, as everywhere in this town, is by bicycle. Payment at the end of the day takes the major cards including Bancomat, cheques are refused, and Italian residents face the standard cash ceiling, so bring plastic for a serious tab.

Booking runs through the reservation engine linked from the club’s own site, by phone on +39 0584 787239, or by email to reservation@augustusbeachclub.com, and the sensible request names your dates, party size and preferred row so the quote comes back specific. Hotel guests of the house and its sister property can simply charge the beach to the room. If you would rather we handle the exchange, put your dates in the form below and our desk approaches the club for you, returning with the quoted rate and what it includes before you decide anything.