Beach Club Day Bed Prices
on the Tuscany Coast
What a Versilia bagno day really costs, from the Forte to the free sand.
The verdict
- Typical costThis is one of the dearest coasts in Italy, from a premium umbrella set to a headline cabana with service. Rates move sharply by venue and season, so we hold every figure as to be confirmed.
- Best family pickBagno Alpemare or the Augustus beach club at Forte dei Marmi for comfort and a pool, or the simpler bagni of Viareggio and Marina di Pietrasanta for the same shade and sand for far less.
- One thing to knowThe Forte dei Marmi names carry a heritage premium. A short move down the coast keeps the umbrella and lounger and drops the price hard.
Prices checked against our editorial standards by Morten Andersen
Published 14 February 2026. Last reviewed 5 May 2026
A day on a Tuscan bagno can cost anything from a gentle umbrella rate at a Viareggio establishment to a serious sum for a private cabana at a headline Forte dei Marmi club, and the gap between the two is enormous. The Versilia runs on the classic Italian bagno model, a fixed set of umbrella, loungers and a changing cabin for the day, but here that model reaches its most expensive expression, because Forte dei Marmi has been the summer address of Italian high society for a century and the famous clubs sell that heritage as much as the sand.
Every venue listed below is a real, established bagno, from the Bocelli family's Alpemare to the historic Bagno Piero and the Augustus club, and the note tells you honestly what shapes the cost and who each suits. Because a premium umbrella set, a cabana and any restaurant minimum move sharply with the venue and the season, we mark every figure to be confirmed rather than print a number that will be wrong by the weekend. Send a date and party size and the club confirms the real cost of the day you want.
What a day costs, bagno by bagno
Real, established venues only. Rates and any minimum move sharply with the season and the club, so we mark them to be confirmed. See the full Tuscany coast beach club directory for the feel of each.
| Club | Beach | Umbrella or cabana | Minimum spend | What to know |
|---|---|---|---|---|
| Bagno Alpemare | Forte dei Marmi | To be confirmed | To be confirmed | The polished club owned by the Bocelli family, with private cabanas, a pool, a smart restaurant and a concierge service on the Forte sand. A comfortable, high end family base with plenty for children, and priced firmly at the premium end. |
| Twiga Beach Club | Marina di Pietrasanta | To be confirmed | To be confirmed | The famous fashion led club of the Versilia, drawing a glamorous crowd for barefoot luxury by day and a scene by night. More about spectacle than a quiet family day, and among the dearest addresses on the coast, so reserve well ahead. |
| Bagno Annetta | Forte dei Marmi | To be confirmed | To be confirmed | A characterful club in the exclusive Roma Imperiale district with a carefree feel and a terrace restaurant over the sea. Long loved by Italian and foreign regulars, it balances the Forte glamour with a warmer, more relaxed atmosphere. |
| Augustus Beach Club | Forte dei Marmi | To be confirmed | To be confirmed | A refined hideaway with a long line of private gazebos, a pool and easy access across the promenade from the Augustus hotel. Sophisticated and calm, a good choice for a comfortable family day at the top of the market. |
| Bagno Piero | Forte dei Marmi | To be confirmed | To be confirmed | A historic bagno that has hosted the big names of Italian industry since the 1930s, with wooden huts, a retro charm and a kitchen known for its clams. A place for a long, elegant lunch and an old world beach day, priced to match its name. |
| Bagno Dalmazia | Forte dei Marmi | To be confirmed | To be confirmed | A club dating to the early 1950s, modernised but still carrying old world charm across its beach gazebos and rows of sun chairs. A slightly more understated Forte option that keeps the heritage without the loudest scene. |
What is worth it, and what to skip
What is worth paying for on this coast is a comfortable, well run bagno with a pool and a proper restaurant when you want a full day with children in real comfort. The Versilia bagni are unusually good at this, with shallow safe water, cabins, showers and a kitchen all in one place, and clubs such as Alpemare and Augustus deliver it beautifully. If a smart, easy, all day family base is the point, a good Forte bagno earns its rate, and the pool alone can change a hot afternoon.
What you should think twice about is the heritage premium at the very top. The headline names charge a great deal for the address and the scene as much as the sand, and a club like Twiga is a night out and a spectacle more than a family beach day. The honest move is to decide whether you are buying comfort or buying fame. If it is comfort, a short move to Viareggio or Marina di Pietrasanta keeps the umbrella, the lounger and the cabin for a fraction of the Forte price, and the free public sand of the Maremma coast further south is lovely if you bring your own shade. Match the spend to the day, not the postcode.
Lock in a price before you go
The honest way to avoid a surprise is to ask for the number before you sit down. Pick a bagno from the Tuscany coast beach club directory, then send a date and party size and the club confirms the real cost of an umbrella set, a cabana or a table and whether a restaurant minimum applies. A weekday or a shoulder week is far gentler on the bill, and reserving ahead at the popular clubs in August secures both the position and the price.
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Before you go
How much does a beach club day bed cost on the Tuscany coast?
This is one of the dearest stretches of Italy for a bagno day. The famous clubs of Forte dei Marmi and the Versilia charge premium rates for an umbrella and two loungers, and the most exclusive names run far higher again with a cabana and service. Because the figures move sharply with the venue and the season we hold each as to be confirmed and let the bagno quote your date.
Why are Forte dei Marmi beach clubs so expensive?
Forte dei Marmi has been the summer address of Italian and international high society for generations, and its bagni sell that heritage as much as the sand. You pay for a private cabana, attentive service, a smart restaurant and a scene, not just a lounger. The result is some of the highest beach club prices in the country, especially at the headline names in peak August.
Are there cheaper beach clubs on the Tuscany coast?
Yes. Away from the Forte dei Marmi names, the bagni of Viareggio, Marina di Pietrasanta and the coast toward Marina di Grosseto are far gentler on the wallet while offering the same umbrella and lounger comfort. The Maremma beaches further south are cheaper again, so the coast has a wide range if you look beyond the famous fortnight in the Forte.
Which Tuscany coast beach club is best for families?
The Versilia bagni are well set up for children, with shallow water, cabins, showers, restaurants and often a play area and pool. Bagno Alpemare and the Augustus beach club at Forte dei Marmi are comfortable family bases, while the simpler bagni of Viareggio and Marina di Pietrasanta do the job for far less. Check for shade and a pool, and remember conditions are typical rather than guaranteed.
When are Tuscany coast beach clubs cheapest?
June and September, and any weekday. The Tyrrhenian stays warm on either side of the August peak while crowds and rates ease, and the light is longer and softer for a relaxed day. The dearest moments by far are the middle two weeks of August and summer weekends at the headline Forte dei Marmi clubs.
How do I book a Tuscany coast beach club and confirm the price?
Choose a bagno from the Tuscany coast beach club directory, then send your date, party size and occasion through the form on this page. We pass it to the club so they can confirm availability, the real cost of an umbrella set or a cabana and any minimum spend, and some bookings may earn us a commission at no cost to you.