Spiaggia del Principe
The honest short answer
Published 15 March 2026. Last reviewed 19 May 2026. Conditions described are typical and never guaranteed.
Spiaggia del Principe took its name from Prince Karim Aga Khan, the man whose syndicate created the Costa Smeralda in the nineteen sixties, and the story goes that this was his favorite bay. Stand on the sand and you understand the choice. It is a soft crescent with a faint pink blush, framed by sculpted granite and backed by low Mediterranean scrub, with water that runs from pale jade in the shallows to deep turquoise where it drops away.
What it does not have is any of the machinery of a resort beach. No loungers, no bar, no ranks of umbrellas. You reach it on foot down a short path, you find your own patch, and you bring what you need. That austerity is exactly what keeps it beautiful, and it is the honest dividing line between people who love this beach and people who leave disappointed.
On crowds, the pattern is the Costa Smeralda norm. June and September are glorious, with calm clear water and space to spread out. July and August fill the bay by late morning, especially when yachts anchor offshore and tender their guests in. Early is always better here, both for the light and for a parking space, which is the real constraint in summer.
Who should skip it: anyone who wants a lounger and a waiter, anyone who needs facilities within reach of the towel, and anyone arriving at midday in August expecting calm. Who should go: anyone who rates a wild, gorgeous, undeveloped bay above creature comforts, and who is happy to carry the day in and out.
Clubs on and near the sand
Spiaggia del Principe has no beach club, by design. Part of its appeal is that nothing is built on it. For loungers, a beach restaurant and bookable service, the developed beaches nearby and the Sardinia club directory are the place to look.
No beach club sits directly on this beach. Plan a serviced day through the destination directory below.
The beach lies on the Costa Smeralda between Romazzino and Capriccioli, north of the resort village of Porto Cervo. A minor road leads to a parking area, from which a short walking path drops through the scrub to the sand.
Parking is the summer bottleneck and fills early, so an early arrival is the difference between a relaxed day and a long search. There is no public transport to the bay itself, so a car or transfer is effectively required, and a beach trolley helps with carrying coolers and shade across the soft path.
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Why is it called Spiaggia del Principe?
It is named for Prince Karim Aga Khan, who led the development of the Costa Smeralda, and it is widely said to have been his favorite bay. The name translates as the prince's beach.
Are there sunbeds or a bar at Spiaggia del Principe?
No. The beach is deliberately undeveloped, with no loungers, umbrellas or bar on the sand. You bring your own shade and supplies, which is part of why it stays so unspoiled.
Is the sand really pink?
It carries a soft pink tint rather than a vivid colour, the result of fine fragments mixed through pale sand. In bright light the blush is gentle and the water is the headline, shading from jade to turquoise.
How do you get to Spiaggia del Principe?
Drive to the parking area off the Costa Smeralda road between Romazzino and Capriccioli, then walk a few minutes down a path to the bay. There is no bus to the beach, so a car or transfer is needed.
When should you visit to avoid the crowds?
June and September bring calm water and far fewer people than the peak. In July and August the bay fills by late morning, so an early start is the way to enjoy it at its best.