Published 23 March 2026. Last reviewed 19 May 2026
Pori is one of those beaches that barely registers on the tourist map, which is exactly why Santorini families like it. It lies on the northeast coast near Cape Columbo, below the cliffs between Imerovigli and Oia, a small sheltered cove of soft sand and clear calm water. There is no resort here and no organised strip, just a quiet little beach that the locals have quietly kept for themselves.
The footing is gentler than the coarse black grit of the south coast, the sand softer and more forgiving, and the bay is calm enough that families with children settle in happily on a still day. The reddish cliffs that frame the cove give it a warm, almost hidden feel, and because so few visitors make the trip the beach rarely feels anything other than peaceful.
What you trade for that calm is organisation. Pori is unorganised, which means no rows of sunbeds and umbrellas on the sand, so you bring your own shade and water. Above the beach there is a small traditional taverna where you can eat fresh fish and local dishes, which takes the edge off the lack of facilities, but this is still a beach for people who like things simple and quiet rather than served.
Who it suits: couples and families staying around Imerovigli who want a calm local swim, lovers of small undeveloped coves, and anyone who would rather picnic in peace than pay for a daybed.
Who should skip it: visitors who want full sunbed and bar service or a lively scene should choose Perissa or Kamari, and anyone who finds steps difficult should know the access involves a descent on foot.
Beach clubs near Pori Beach
Pori is an unorganised local beach with no club and no sunbed strip, which is exactly its appeal for the families who use it. Above the sand a small traditional taverna serves fresh fish, but for daybeds, bars and a beach club day you will want the organised black sand beaches on the south coast instead. For the current island lineup and to send an enquiry, use our Santorini beach club directory.
Pori Beach, Santorini
Pori sits on the northeast coast near Cape Columbo, below the cliffs near Imerovigli and roughly 20 minutes by car from Fira. The practical way in is to drive to the area near Imerovigli and then descend a flight of steps to the beach. You can also take the local bus to Imerovigli and continue from there, but a car or scooter makes the trip far simpler.
- Drive or scooter to the Imerovigli area, then take the steps down to the sand.
- Bring your own shade and water, as the beach itself is unorganised.
- Plan a lunch at the small taverna above the beach for fresh local fish.
Photo: Liong Fong Ming via GoogleBook a Beach Club
Tell us your dates and party size and we will match you to a club near Pori Beach and pass on your enquiry.
Pori Beach questions
Where is Pori beach in Santorini?
Pori is on the northeast coast near Cape Columbo, below the cliffs in the Imerovigli area between Imerovigli and Oia. It is a small local beach roughly 20 minutes by car from Fira, well away from the busy south coast resorts.
Is Pori beach organised with sunbeds?
No, Pori is unorganised, so there are no rows of sunbeds or umbrellas on the sand and you should bring your own shade and water. There is, however, a small traditional taverna above the beach for food and drinks.
Is Pori beach good for families?
Yes, on a calm day. The footing is softer than the south coast beaches and the sheltered cove keeps the water calm, which is why local families favour it. There is no lifeguard, so keep an eye on children and judge the sea conditions.
How do you get to Pori beach?
Drive to the Imerovigli area near Cape Columbo, about 20 minutes from Fira, then walk down a flight of steps to the beach. You can reach Imerovigli by local bus and continue from there, but a car or scooter is much easier.
Is Pori beach worth visiting?
If you want a small calm local beach away from the crowds, yes. It offers soft sand, clear sheltered water and a quiet taverna under reddish cliffs. If you need full facilities and a lively scene, the organised south coast beaches suit better.