Jurere Internacional
The verdict on Jurere Internacional
- Who it suitsTravellers who want a calm, safe, polished beach with Brazil's best day clubs a step away, and families and swimmers happy to share the sand with a stylish scene.
- Best spotA morning swim on the free public sand, then the Tradicional end for a cheaper, quieter afternoon, or a splurge daybed at P12 when a big club day is the point.
- One thing to knowThe sand is free and the water is calm the whole way, so the clubs sell the scene and the service, not a better sea, and the eastern Tradicional end is the value side.
Published 27 March 2026. Last reviewed 12 May 2026
Jurere Internacional is the beach that earned Florianopolis its nickname of the Brazilian Miami, a long, calm run of pale sand on the sheltered north coast, backed by mansions, designer kiosks and the most famous day clubs in the country. It is glossy and self aware, a place to be seen as much as to swim, and it draws a young, moneyed summer crowd who come for the pools, the music and the scene. On its own terms it works, and the honest surprise is that under all the gloss the swimming is genuinely lovely.
That calm water is the real prize, and it is free. The bay faces north and stays gentle and clear most days, which makes Jurere one of the easiest swims on an island otherwise known for big east coast surf, and every metre of the sand is public. So the value truth here is simple: the clubs sell you a daybed, a pool and a show, not a better sea. Lay your own towel and the same warm, flat water is yours for nothing, with the whole spectacle to watch from the sand.
Where the money bites is the club layer and the season. In the summer peak the flagship venues run entry fees, minimum spends and event pricing that climb high by Brazilian standards, and a full club day for a group is a serious outlay. It can be worth it once, for a birthday or a proper celebration, but doing it daily is how Jurere empties a wallet. The smart play is one splurge day and the rest on the free sand, or a shift east to the quieter, cheaper Tradicional end of the same beach.
If you came to Florianopolis for wild nature or a surf town, be honest with yourself, Jurere is not it, and the island's rugged east coast will suit you far better. But if you want a safe, calm, sociable beach with world class clubs on tap and a free swim whenever you want one, it delivers. To see how it compares with the rest of the island, read our guide to the best beaches in Florianopolis, and for a daybed or a table, the Florianopolis beach clubs directory lays out the choices.
Jurere rewards the right season, so plan around the summer peak and the events before you commit. Leave your email for Shore Notes, our occasional letter on when to go and quiet weeks, or read our guide to the best time to visit Florianopolis.
Beach clubs on Jurere Internacional
Jurere is the home of Brazil's biggest day clubs, and we describe them factually and never invent prices or status. The flagship venues sell a full beach club day of pools, cabanas and service at premium rates that move with the day, the event and the season, so any figure we cannot confirm we list as to be confirmed. Beyond the names below, Folha Beach Club is another stylish option on the same sand. For verified spots and a daybed, use the Florianopolis beach clubs directory.
Photo: Brener Kuster via GoogleP12 Jurere
The flagship and one of the largest day clubs in Brazil, a sprawling seafront structure with tents, cabanas, lounges, a huge pool and VIP areas with jacuzzis, plus restaurants and bars. It is the beating heart of the Jurere scene, polished and busy, and the reference point for a big club day on this sand. Entry and any minimum spend are premium and set by the venue, so to be confirmed.
Photo: 300 Cosmo Beach Club via Google300 Cosmo Beach Club
The design led alternative, a sophisticated seafront club pairing elegant sunbeds and lounges with curated service, cocktails and Nikkei inspired food. It trades some of P12's scale for a calmer, more grown up mood, and suits a couple or a small group who want the polish without the biggest crowd. Rates and any minimum are premium and set by the venue, so to be confirmed.
Free public sand
The whole beach is public and free, so you can lay a towel on the same soft sand and swim in the same calm water without paying a club. Simpler kiosks along the front sell drinks and snacks at everyday prices, and the quieter Tradicional end is the value choice for a full free day beside the scene.
Jurere Internacional, north coast of Florianopolis
Jurere sits on the sheltered north coast of Santa Catarina island, about a forty minute drive from central Florianopolis and the airport when traffic is kind, longer on a summer weekend when the whole city heads north. A car or taxi is the easy way in, with paid and street parking around the clubs that fills fast on peak days, and local buses reach the neighbourhood if you are travelling light and patient.
Once there, remember the sand is free and the sea is calm, so you need nothing but a towel to enjoy it, though shade is limited away from the clubs so bring sun cover and water. Choose the Internacional end for the scene and the big clubs, and walk east to the Tradicional end for a quieter, cheaper stretch of the same beach. The lifeguard watch is seasonal, so mind children in the water and treat the calm conditions as typical rather than guaranteed.
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Reserve a daybed at Jurere Internacional
Send your details and we will help arrange a daybed or a table at P12, 300 Cosmo or another club on Jurere Internacional. We confirm current access, any minimum spend and availability with the venue before you commit. Nothing is charged here.
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Jurere Internacional FAQ
Is Jurere Internacional beach free?
Yes. Like every beach in Brazil the sand at Jurere is public and free to walk on and swim from, however glossy the clubs behind it look. What you pay for is the beach club experience, a daybed, a pool and service at places like P12 or 300 Cosmo, not access to the sea. Lay your own towel on the free sand and the same calm water is yours for nothing.
Is Jurere Internacional worth it?
For the right traveller, yes. If you want a polished, safe, calm water beach with Brazil's best day clubs a step away, Jurere delivers and the swimming is genuinely good. If you came for wild nature or a cheap surf town, it will feel expensive and manicured, and you would be happier on the island's rougher east coast beaches. It is a scene as much as a beach, so match it to your mood.
What is the difference between Jurere Internacional and Jurere Tradicional?
They share one long beach. The Internacional end to the west is the upscale, planned side with the mansions, the famous beach clubs and the party reputation, while the Tradicional end to the east is older, calmer and more local, with simpler kiosks and family homes. The water is calm along the whole stretch, so the Tradicional side is the value pick for a quiet, cheaper day on the same sand.
How much does a beach club at Jurere cost?
It is premium by Brazilian standards and varies widely with the club, the day and the season, so we do not quote a fixed figure and mark exact prices to be confirmed. Expect entry, a minimum spend or a day bed fee at the flagship clubs, highest in the summer peak and on event days. If a big club day is not the point, the free public sand and a simple kiosk cost a fraction.
When is the best time to visit Jurere Internacional?
High summer from December to March brings the warmest sea, the biggest club events and the highest prices and crowds. For better value and a calmer beach with pleasant weather, come in the shoulder months of spring or autumn, roughly October to November or March to April. Winter is quiet and cooler, good for a walk but less for swimming. Conditions are typical and never guaranteed.