Soho Square, Sharm El Sheikh
The verdict
- Best for: Travellers who want a lively, safe, family friendly evening of food, shops and a fountain show, paired with a calm sandy swim by day on the resort beach in front.
- Best spot: The square itself after dark for a cheap wander and the dancing fountain, and White Knight Beach in front of the Savoy and Sierra for the daytime swim, with the Sharks Bay reefs nearby for real snorkelling.
- Know this: Soho Square is a plaza, not a beach. Walking in is free, so use it as a cheap night out, and treat the resort sand as the separate, paid daytime option.
Published 13 February 2026. Last reviewed 27 May 2026
Let us clear up the search first, because it trips up a lot of visitors. Soho Square is not a beach, it is a vast open air entertainment plaza inside the Savoy resort complex on the Sharks Bay side of Sharm El Sheikh. The beach people mean when they search for it is White Knight Beach, the calm sandy resort shore in front of the Savoy and Sierra hotels. So the honest way to use this corner of Sharm is to treat it as two separate things, a daytime swim on the resort sand and a lively evening in the square.
For a value minded traveller the square is the real find, because walking into it is free. You can stroll the bazaar of more than sixty shops, watch the dancing fountain put on its show and let the children loose on the kids zone without spending anything beyond what you choose to eat or play. It is the family friendly night out of Sharm, busy and bright but not a nightclub strip, and a far cheaper evening than a resort show if you keep your wallet for an ice cream and a coffee rather than the ice bar.
The beach is the more ordinary half of the story. White Knight Beach is pleasant, calm and easy, with soft sand and a house reef offshore, but it is resort sand that usually means staying at the Savoy or Sierra or buying a day pass, and the snorkelling is gentle rather than the best in Sharm. If the swim is what you came for, the Sharks Bay house reefs round the corner and the boat reefs at Tiran and Ras Mohammed are stronger water for the money. Use this spot for what it does best, an easy resort day followed by a cheap, cheerful and very walkable night in the square.
Clubs on this beach
The beach here is resort run rather than a standalone club, with the square as the social draw behind it. We describe the options honestly and route enquiries through our directory, never inventing fees or amenities.
White Knight Beach at the Savoy and Sierra
The calm sandy resort shore in front of the Savoy and Sierra hotels, with loungers, pools, dining and a house reef offshore, and Soho Square steps away for the evening. Verdict: an easy, comfortable resort beach with the best night out in Sharm attached, where the value is the free square and the cost is the daybed or day pass, charges to be confirmed.
Soho Square sits on the Sharks Bay side of Sharm El Sheikh, about ten minutes by taxi from Naama Bay and a short hop from the airport, so it is easy to reach for an evening even if you are staying elsewhere. The square has its own parking and taxi rank, and the same rides link you to the Hadaba reefs and the boat marinas, which means you can stay cheaper down the coast and come up here for the night without committing to a Savoy room.
Bring some cash for food, the bazaar and any rides, and remember the square is the free part and the beach the paid part. The fountain show runs in the evening once the heat drops, the shops stay open late, and the resort beach is calmest and clearest in the morning. If you want the swim more than the scene, ask us about a Sharks Bay reef day instead, because the value of this spot is the night, not the snorkel.
Reserve a day near Soho Square
Tell us your date and party and we will point you to the right beach and daybed options at White Knight Beach and across Sharm El Sheikh, with the square close by for the evening. No charge to enquire.
Common questions
Is Soho Square a beach in Sharm El Sheikh?
Not exactly. Soho Square is a large open air entertainment and shopping plaza inside the Savoy resort complex, and the beach attached to it is White Knight Beach, a sheltered sandy resort shore on the Sharks Bay side. So you come to the square for the evening and to the beach in front of the Savoy and Sierra for the swim, and we keep that distinction clear.
Is Soho Square free to visit?
Yes, walking into the square is free, which is its best value trick. You can wander the bazaar, watch the dancing fountain and window shop without spending a penny, then pay only for what you eat, drink or play. The beach itself is a different matter, as White Knight Beach is resort sand that usually means a stay or a day pass, with charges to be confirmed.
Where do you swim near Soho Square?
On White Knight Beach in front of the Savoy and Sierra resorts, a calm sheltered sandy shore with a house reef offshore. It is comfortable and easy rather than the best reef in Sharm, so keen snorkellers should head round to the Sharks Bay house reefs or out to Ras Mohammed by boat. Conditions are typical and never guaranteed.
What is there to do at Soho Square?
The square packs a dancing fountain, an ice bar, a bazaar of more than sixty shops, dozens of restaurants and bars, bowling, ice skating and a kids zone into one walkable plaza, open from afternoon until the small hours. It is the family friendly night out of Sharm, lively but not a nightclub strip, so it suits an evening rather than a beach day.
Is Soho Square good for families?
Yes for an evening. The square is safe, walkable and full of things for children, from the fountain show to ice skating and the kids zone. By day the White Knight Beach in front of the resorts is calm and sandy and suits families too. Lifeguard cover is seasonal and not guaranteed, so supervise children closely and treat conditions as typical only.
When is the best time to visit Soho Square?
The square comes alive in the evening once the heat drops, all year round, so it pairs well with any beach day. For the beach itself Sharm is a winter sun star, with November to April the most comfortable and the shoulder weeks of October, November, March and May the best value. See our Sharm El Sheikh when to go guide for the detail.
